Exposure

Get your message across clearly with LED boarding at Vitesse in GelreDome!
The positive reactions to the LED boarding at Vitesse in GelreDome have been overwhelming! Using this innovative system, you can advertise for each match individually or for the entire season. During TV exposure, your message can be seen on television during live broadcasts, highlights programmes and on other clips during various broadcasts. The target group for OFF-TV exposure are the thousands of supporters at Vitesse’s home games in GelreDome.

 
Some of the many advantages of LED boarding:

• possibility to display moving images
• flexibility in layout, which means, for example, that you can display several brands and products
• use of colour makes a strong impression on viewers
• higher attention value among both visitors to the GelreDome and television viewers
• shorter switchover time which means advertisers have more net broadcasting time (ten seconds per ring)

We are convinced that LED boarding gives added value to the exposure package of every company and the opportunities are unlimited! The options include:

One minute TV exposure:
TV exposure on the LED boarding is displayed during the match. The target group includes all television viewers. For one minute, your ad enjoys exposure on the entire ring LED boarding. You are therefore the sole advertiser during that time, with maximum exposure on no less than 216 metres of boarding!

- per match: one minute of TV exposure: €2,000           
- per season: one minute of TV exposure: €17,500  *)       

One minute OFF-TV exposure:
OFF-TV exposure is displayed before the match, during the half-time break and after the match to the target group of the thousands of supporters in GelreDome.

- per match: one minute of OFF-TV exposure: €1,250
- per season: one minute of OFF-TV exposure: €10,250  *)

*) = this price per season applies to the Eredivisie and Vitesse’s home play-off games during the 2009/2010 season. For any other Vitesse home games, the LED boarding partners will receive a special offer.

 Details:
- All specified amounts exclude production costs. These amount to around €500 (depending on the format: standstill, semi-motion or full-motion).
- Advertisers that are not members of the Vitesse GelreDome Business Club pay a surcharge of €2,000 for the LED boarding package that they purchase.
- All specified amounts are excluding VAT.